Project Scope
DEFINE & STRATEGY
In collaboration with the Group CMO and COO, we have established the vision and goal of the Gorilla app according to the business, operations and commercial requirements and terms. It took us two weeks to gather all requirements and do some competitive analysis.
One important factor we have learned from our competitors is that users has to purchase multiple eSIMs per country/region while in Gorilla, they only need to get 1 eSIM that can be used on 100+ countries.
Tasks:
Product Management | Product Documentation | User Journey | Supplier Management | Stakeholder Collaboration
DESIGN
Being the group Chief Product Officer of Gorilla's mother company SoPa, I had the privilege to lead and manage the whole design process and strategy of Gorilla app with the help of our skilled UI/UX Designer and Mobile Developers in Manila and Singapore. Instead of jumping directly to the wireframes, we interviewed travelers ages 21-40 to learn about their pain points when they travel, also to understand their criteria for a perfect trip. On the design execution, we initially created a Look & Feel study to build a foundation on how our app would look and feel like and how might we make it more enticing.
Tasks:
Design Strategy | Design Team Management | Design QA | Component Library | Customer Interviews | Stakeholder & Executive Walkthrough
GORILLA INTEGRATION
Since Gorilla was part of the Society Pass ecosystem, it can also be availed on other subsidiaries such as Nusatrip. My team was tasked to strategize and plan on how can Gorilla increase its revenue via other platforms. Part of this is integrating Gorilla with SoPa Loyalty App's platform where users can get a free eSIM upon registration on the Loyalty App. Gorilla customers can also earn loyalty points for every successful purchase made in Gorilla. They can use these points to purchase discount vouchers to other SoPa subsidiaries.
Tasks:
Product Integration Documentation | Feature Specifications | Design Standards | Design QC | Usability Testing
